RealityWhat most agencies sell
- Vanity metrics
- One-time setup
- Creatives as is
- No funnel ownership
- Opaque reporting
StandardWhat we deliver
- Revenue-first optimization: SQL rate, CAC, ROAS, LTV.
- Weekly experiments (creative + audience + landing).
- Full funnel: offer, ads, landing UX, analytics.
- Data clarity: dashboards, tracking, event QA.
- Decision system: what to scale, what to kill, why.
ComparisonAgency vs. Digital Nova
| Criteria | Typical agency | Digital Nova |
|---|---|---|
| Goal | Clicks, CPL | SQL, CAC, ROAS, pipeline |
| Creatives | Few iterations | Structured creative testing every week |
| Landing pages | “Not our scope” | UX + CRO improvements included |
| Tracking | Basic pixels | GA4 + events + QA + dashboards |
| Communication | Monthly report | Weekly plan, actions, and next steps |
| Scaling | Increase spend blindly | Scale only what keeps unit economics healthy |