eCommerce
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- ROAS: x3.1
- SQL: +35%
- CPL: -27%
Case studies
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Services
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- CR: +22%
- Bounce: -18%
- Speed: ↑
SaaS
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- Time to stability: 4–6 weeks
- MQL/SQL: ↑
- CAC: ↓
Framework
How we measure success
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| Metric | Description | Why it matters |
|---|---|---|
| ROAS | Return on ad spend | Scaling without losing profitability |
| CAC | Customer acquisition cost | Unit economics control |
| CR | Conversion rate | Growth without increasing budget |
| SQL/MQL | Lead quality levels | Optimization toward sales, not clicks |